
Nytch
Founder, Product, Strategy, UX, Marketing

About Project
Nytch is an online marketplace for treasure hunters to find and shop local businesses for vintage and pre-loved items.
Nytch tackles the problem of undigitized inventory by connecting shopper searches and requests to local businesses that have enormous backlogs of unique and one-off items that will never appear online.
Nytch helps shoppers score great finds, and helps sellers prioritize their products. Nytch improves foot traffic for these businesses, and supports the circle of Finding.
User Flow




Nytch x Goodwill
Goodwill was a natural partner for our mission to help thrift shoppers find hidden treasures near them. We partnered with Goodwill to launch in multiple regions in California, Nevada, and Oregon.
Our research guided us to focus on a few key categories: rare sneakers, consignment luxury, vintage clothing, and upscaled furniture.