The Opportunity
When this partnership opportunity dropped last minute onto our desks, we had to think quickly to adapt our current brand campaign. Realizing SoFi Arena’s unique LED ribbon placements, we adapted Google Cloud’s “progress bar” into a unifying visual element that could literally race around, up, and down the audience.
MNF Organic Feature
Our Game Presentation team commended you and your team on the way you designed the LEDs – they’ve never seen a partner connect the LED Ribbons so well together from the horizontal assets to the angled/curved assets. So huge shoutout to you guys for the neat design and using the space so well!